Save Time and Money Ordering Baked Goods Online
As e-commerce continues to post record sales year after year, businesses of all sizes are getting in on the act. From huge online sellers like Amazon and eBay too much smaller, local stores, it is possible to sell just about any product or service online. Today we are going to talk about the incredible growth of online bakeries and how they are redefining one of the world's oldest professions.
There's a reason why good bakeries rarely go out of business. Whether located in large cities or small towns, most have been in operation for decades or longer. After all, good, fresh bread is hard to find. Baking is also a labor-intensive process that takes years of hard work to get the hang of. The ancient trade has been around for thousands of years now. In Ancient Rome, bakers even formed guilds to protect their interests.
The Modern Bakery
In the old days, bakers focused mostly on bread, and later added other flour-based foods to their repertoire, such as cakes, pastries, and pies. This allowed bakers to branch out a bit and sell items for special occasions like birthdays and anniversaries, rather than just baguettes for dinner. Many modern retail bakeries also serve coffee and tea, which helps them attract much larger crowds. That they are essentially cafes that serve fresh baked goods on premises gives them a leg up on regular old coffee shops.
Why go online?
Most online bakeries focus on cakes, cookies, pies, and other sweet treats, as well as fresh bread. They produce gourmet confections for shoppers who have neither the time nor the expertise to bake them on their own. Most of their customers purchase items for special occasions such as birthday parties, anniversaries, weddings, or business events. Many brick and mortar bakeries now earn more from online sellers than they do from their local customers. What's the secret?
Selling goods and/or services on the Internet works because it helps businesses cut down on their overhead costs. Expenses like rent, utilities, staff, and inventory can be slashed to the bone when you know exactly how many monthly orders you are likely to receive. The baker can then concentrate on his/her job and the delivery person can see to it that items are shipped out in a timely manner.
The new model may not work for every bakery, since it does require some experience with online selling; but it is, at the very least, an easy and effective way to bring in some extra money. Even if selling baked goods online doesn't become your bread and butter (pun intended), it can help any bakery make it through the slow months.